PENDIDIKAN KEWIRAUSAHAAN DIGITAL, LITERASI EKONOMI HIJAU, DAN ORIENTASI HIJAU TERHADAP INTENSI BERWIRAUSAHA GENERASI Z
DOI:
https://doi.org/10.70585/jumali.v3i1.197Keywords:
Entrepreneurship Education, Digital Literacy, Green Economy, Green OrientationAbstract
Penelitian ini menganalisis pengaruh pendidikan kewirausahaan digital, literasi ekonomi hijau, dan orientasi hijau terhadap intensi berwirausaha berkelanjutan generasi Z di Makassar menggunakan metode survei dan PLS-SEM. Hasil menunjukkan ketiga variabel berpengaruh signifikan, dengan orientasi hijau sebagai faktor paling dominan dan nilai R² sebesar 0,977 yang menandakan model sangat kuat. Temuan ini menegaskan pentingnya integrasi kompetensi digital dan nilai keberlanjutan dalam pendidikan kewirausahaan sebagai dasar pengembangan kebijakan dan pemberdayaan pemuda.
Downloads
References
Adewole, O. (2024). The need for social equality from emerging patterns in business and costs towards environmental sustainability in a new paradigm shift. International Journal of Corporate Social Responsibility. https://doi.org/10.1186/s40991-024-00100-3
amruzzaman, M., & Karim, S. (2024). Unveiling the synergy : Green finance , technological innovation , green energy , and carbon neutrality. https://doi.org/10.1371/journal.pone.0308170
Ancillai, C., Bartoloni, S., Giorgio, E., & Giorgio, E. (2025). The role of online communities in shaping the Society 5 . 0 paradigm : a social capital perspective. 28(5), 1890–1915. https://doi.org/10.1108/EJIM-02-2024-0168
Barletta, M., Adamo, I. D., Garza-reyes, J. A., & Gastaldi, M. (2024). Business strategy and innovative models in the fashion industry : Clothing leasing as a driver of sustainability. 12(February), 4730–4743. https://doi.org/10.1002/bse.3723
Boediman, E. P., Marcellinda, W., & Luhur, U. B. (2024). Peran Komunikasi Digital dalam Kewirausahaan dan Kepemimpinan Pemuda di Era Transformasi Digital. 1(1), 1–19.
Charisma, D., Hermanto, B., Purnomo, M., Herawati, T., & Charina, A. (2025). Sustainable Business Through Local Strength : A Qualitative Study of Financial , Social , and Cultural Strategies in Bandung ’ s Culinary Micro-Enterprises. 1–27. https://doi.org/10.3390/su17115028
Czy, M. (2025). The Future of Sustainable Entrepreneurship : Youth Perspectives in Greece and Poland. 1–25.
Das, S., Choudhury, M. R., Chatterjee, B., & Das, P. (2024). Unraveling the urban climate crisis : Exploring the nexus of urbanization , climate change , and their impacts on the environment and human well-being – A global perspective. 11(July), 963–1001. https://doi.org/10.3934/publichealth.2024050
Divasson-j, A., Aguayo-mendoza, A., Quesada, C., Casado-mansilla, D., & Borges, C. E. (2025). Climate change from B to Z : a cross-generational perception study in Spain. February, 1–10. https://doi.org/10.3389/fenvs.2025.1511398
Englis, B. G., & Frederiks, A. J. (2024). Using Experimental Designs to Study Entrepreneurship Education : A Historical Overview , Critical Evaluation of Current Practices in the Field , and Directions for Future (Vol. 7, Issue 1). https://doi.org/10.1177/25151274231161102
Gimenez-jimenez, D., & Harc, M. (2024). Students ’ Sustainable Entrepreneurship Intentions : The Role Values and Culture. 33(1), 118–154. https://doi.org/10.1177/09713557241232246
Gong, S., Sun, Z., Wang, B., & Yu, Z. (2024). Could Digital Literacy Contribute to the Improvement of Green Production Efficiency in Agriculture ? March, 1–18. https://doi.org/10.1177/21582440241232789
Hakam, L. I., Hakam, D. F., Wiryono, S. K., & Rahadi, R. A. (2025). The impact of sustainability literacy , social support , and attitudes towards innovation on sustainable energy consumption among Indonesian youth. July. https://doi.org/10.3389/frsc.2025.1606031
Hasan, M., Hutamy, E. T., Supatminingsih, T., Ahmad, I. S., Aeni, N., Dzhelilov, A. A., Hasan, M., Hutamy, E. T., & Supatminingsih, T. (2024). The role of entrepreneurship education in the entrepreneurial readiness of generation Z students : why do digital business literacy and financial literacy matter ? Cogent Education, 11(1). https://doi.org/10.1080/2331186X.2024.2371178
Hasan, M., Jannah, M., Supatminingsih, T., Ahmad, I. S., Sangkala, M., & Najib, M. (2024). Understanding the role of financial literacy , entrepreneurial literacy , and digital economic literacy on entrepreneurial creativity and MSMEs success : a knowledge-based view perspective. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2433708
Lee, C. (2024). The Impact of Education on Consumers ’ Eco-Friendly Shopping Habits towards Sustainable Purchases : Evidence from Indonesia and Taiwan. https://doi.org/10.3390/su16208832
Liu, X., Wang, Z., & Han, X. (2024). The Impact of Digital Literacy on Farmers ’ Green Production Behavior : Mediating Effects Based on Ecological Cognition. 1–20. https://doi.org/10.3390/su16177507
Mabkhot, H., Semlali, Y., Mahmood, H., Nadia, G., & Abdelwahed, A. A. (2024). Discover Sustainability Green entrepreneurial intentions in Saudi youth : cultural insights and implications. Discover Sustainability. https://doi.org/10.1007/s43621-024-00750-0
Makuya, V., Changalima, I. A., & Makuya, V. (2024). Unveiling the role of entrepreneurship education on green entrepreneurial intentions among business students : gender as a moderator moderator. Cogent Education, 11(1). https://doi.org/10.1080/2331186X.2024.2334585
Mamary, A., Business, F., Hasan, Y., & Mamary, A. (2025). Factors shaping green entrepreneurial intentions towards green innovation : an integrated model. Future Business Journal. https://doi.org/10.1186/s43093-025-00443-8
Maziriri, E. T., Town, C., Africa, S., & Mabuyana, B. (2025). Navigating the technopreneurial odyssey : determining how technopreneurial self-efficacy , technopreneurial education and technological optimism cultivate tech-driven entrepreneurial intentions. November. https://doi.org/10.1108/MSAR-08-2024-0086
Mezzacapo, U., Voltolina, D., Gencarelli, C. N., Esposito, G., Mondini, A., Salvati, P., Tondini, S., Carlone, T., Sarretta, A., Galizia, A., Sterlacchini, S., & Marchesini, I. (2025). International Journal of Disaster Risk Reduction Drivers and barriers of sustainable behaviours among young generations in a climate-vulnerable Italian city. International Journal of Disaster Risk Reduction, 121(January), 105420. https://doi.org/10.1016/j.ijdrr.2025.105420
Munandar, J. M., & Cahyadi, E. R. (2025). The Impacts of Business Sustainability Factors on Competitiveness and Marketing Performance : An Exploratory Approach to the Case of Indonesian Micro- , Small , and Medium Enterprises. https://doi.org/10.3390/su17104593
Nasir. (2025). Peran Edukasi Kewirausahaan dalam Meningkatkan Minat Berwirausaha di Kalangan Mahasiswa. 08, 43–52.
Odeyemi, O., Usman, F. O., Mhlongo, N. Z., Elufioye, A., & Ike, C. U. (2024). Sustainable entrepreneurship : A review of green business practices and environmental impact. https://doi.org/10.30574/wjarr.2024.21.2.0461
Padmasari, A. C., Azizan, A. T., & Salsabila, R. F. (2025). Pelatihan Virtual Co-Working Space untuk Pengembangan Kolaborasi Bisnis Startup Pada Kelompok Wirausaha Himpunan Mahasiswa Pendidikan Multimedia UPI Cibiru. 3(1). https://doi.org/10.36564/njcee.v3i1.38
Praatiwi, N., S, K. D. A., & Nikensari, S. I. (2024). Analisis Potensi Sektor Ekonomi Unggulan Kota Makassar Sebagai Kota Metropolitan Baru di Kawasan Timur Indonesia. 6(2). https://doi.org/10.32877/ef.v6i2
Raya, A., Regency, M., Sagrim, M., Wambrauw, L. T., Pascasarjana, P., Papua, U., Salju, G., Manokwari, A., Barat, P., Pascasarjana, P., Papua, U., Manokwari, A., Barat, P., Sosial, J., Pertanian, E., Pertanian, F., Papua, U., & Barat, P. (2025). Analisis perilaku konsumen : frekuensi pembelian dan preferensi terhadap jenis sembako di Ayamaru Raya , Kabupaten Maybrat. 8(4), 1–13.
Samudra, D., Jannah, Z., Rahmah, H., Wirda, Z., & Rohmawati, S. (2024). Green Digital Marketing : Startegy For Environmentally Conscious SMEs. 3(6), 7597–7606.
Sarker, N. K., & Kaparaju, P. (2024). Microalgal Bioeconomy : A Green Economy Approach Towards Achieving Sustainable Development Goals.
Seftiani, S., Pamungkas, C., Dalimunthe, S. A., Helmy, A., Sambodo, M. T., Ayu, G., Surtiari, K., Romdiati, H., Ningrum, V., Katherina, L. K., Adhi, I., Putri, P., Hidayati, I., Seftiani, S., Pamungkas, C., Dalimunthe, S. A., Fuady, H., Sambodo, M. T., Ayu, G., … Hidayati, I. (2025). Unveiling population groups in green economy practices : insights from Indonesia ’ s evolving landscape. Journal of Integrative Environmental Sciences, 22(1). https://doi.org/10.1080/1943815X.2025.2499258
Sofyani, H. (2023). Penentuan Jumlah Sampel pada Penelitian Akuntansi dan Bisnis Berpendekatan Kuantitatif. 7(2). https://doi.org/10.18196/rabin.v7i2.19031
Suryadi, I., Isma, A., & Diarra, S. (2024). Factors Influencing the Entrepreneurial Interest of the Young Generation : An Empirical Review on Student Entrepreneurs. 2(1), 11–26.
Sutherland, K., Casey, S., Crimmins, G., Sutherland, K., Casey, S., & Crimmins, G. (2025). Social media behaviors and barriers impacting women e-commerce entrepreneurs in rural Australia : A pilot study e-commerce entrepreneurs in rural Australia : A pilot study. Community Development, 56(1), 39–58. https://doi.org/10.1080/15575330.2024.2339279
Thomas, A. (2025). Digitally transforming the organization through knowledge management : a socio-technical system ( STS ) perspective. 27(9), 437–460. https://doi.org/10.1108/EJIM-02-2024-0114
Tran, P. M., Nguyen, T., Nguyen, H., Thinh, N. A., & Lam, N. D. (2024). Improving Green Literacy and Environmental Culture Associated with Youth Participation in the Circular Economy : A Case Study of Vietnam. https://doi.org/10.3390/urbansci8020063
Windisch, L. (2024). Effects Of Project-Based Learning On Entrepreneurship Intention And Its Antecedents : A Mixed-Method Approach.
Wolny, R., Jaciow, M., & Hoffmann-burdzi, K. (2024). Impact of Economic Awareness on Sustainable Energy Consumption : Results of Research in a Segment of Polish Households.
Yang, Z. (2024). Entrepreneurial Education and Intention: Basis for an Enhanced Entrepreneurial Mindset among Engineering Students at Guandong Industry and Trade Vocational School, China. https://doi.org/10.32996/jbms
Zeng, X., Chieng, S. L., & Liu, H. (2024). Bridging theory and practice : Exploring digital transformation in entrepreneurship education through a conceptual curriculum development framework in TVET. 1(16), 1–16. https://orcid.org/0000-0003-1314-8824
Zhang, Y., & Jiang, S. (2025). Pro-environmental personal norms and subjective norms related to AI-driven green entrepreneurship intention : A qualitative insight to explore students in higher education institutions. 13(March), 83–99. https://doi.org/10.30918/AERJ.131.25.014
Zouitini, I., Hafdaoui, H. El, Chetioui, H., Tardif, P., & Makhtari, M. (2024). Determinants of Sustainable Entrepreneurship in Morocco : The Role of Entrepreneurial Orientation , Financial Literacy , and Inclusion. https://doi.org/10.3390/jrfm17120548
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Nanda Rezky Pratama, Iswar, Sri Dahniar, Alamsyah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
