PENGARUH PROMOSI DAN STOK BARANG TERHADAP VOLUME PENJUALAN PADA CV. KALIMANTAN INDAH PERKASA DI MEDAN

Authors

  • Nur Annisa Balqis Universitas Dharmawangsa
  • Budi Antoro
  • Ahmad Taufiq Harahap

DOI:

https://doi.org/10.70585/jmsh.v2i1.119

Keywords:

Promotion; Inventory; Sales Volume; Distribution Strategy; Marketing Management

Abstract

This research aims to examine the influence of promotion and inventory on sales volume at CV. Kalimantan Indah Perkasa in Medan. Promotion and inventory availability are crucial marketing strategies that significantly impact consumer purchasing decisions and company performance. This study uses a quantitative approach with multiple linear regression analysis. Data were obtained through questionnaires distributed to 95 respondents. The results showed that both promotion and inventory had a significant and simultaneous effect on sales volume, with a determination coefficient of 76.5%. These findings suggest that an integrated strategy involving effective promotion and optimal inventory management is essential to improve sales performance in distribution companies. The implication of this research highlights the importance of synchronization between marketing communication and operational readiness in achieving company targets.

Downloads

Download data is not yet available.

References

Aaker, D. A. (2011). Building Strong Brands. Free Press.

Agustinus. (2018). Pengaruh Promosi Penjualan dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT. Bina San Prima Cabang Semarang. Jurnal Riset Ekonomi dan Bisnis, 8(1), 55–64.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Pearson Education Limited.

Christopher, M. (2016). Logistics & Supply Chain Management (5th ed.). Pearson Education Limited.

Fill, C., & Turnbull, S. L. (2016). Marketing Communications: Discovery, Creation and Conversations (7th ed.). Pearson Education.

Gilaninia, S., Taleghani, M., & Azizi, N. (2013). Relationship Between Logistics and Marketing Performance. Arabian Journal of Business and Management Review, 2(10), 1–6.

Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education Limited.

Nahmias, S., & Olsen, T. L. (2015). Production and Operations Analysis (7th ed.). Waveland Press.

Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2008). Designing and Managing the Supply Chain (3rd ed.). McGraw-Hill Education.

Situmeang, N. (2018). Pengaruh Pengelolaan Stok terhadap Volume Penjualan. Jurnal Ilmu Manajemen, 6(2), 112–120.

Tuten, T. L., & Solomon, M. R. (2017). Social Media Marketing (3rd ed.). Sage Publications.

Prasetyo, R. B., Ristono, A., & Christopher, J. A. (2018). Pengaruh Manajemen Persediaan terhadap Efisiensi Distribusi Produk. Jurnal Logistik dan Rantai Pasok, 10(2), 75-83.

Hidayat, M., Maftukhin, M., & Rahmawati, T. (2023). Pengaruh Biaya Produksi, Biaya Promosi dan Volume Penjualan Terhadap Tingkat Profitabilitas (Studi Empiris pada UMKM di Kabupaten Brebes). JETISH: Journal of Education Technology Information Social Sciences and Health. https://doi.org/10.57235/jetish.v1i1.29.

Martana, D., Kirya, M., & Yulianthini, S. (2015). PENGARUH JENIS PRODUK, BIAYA PROMOSI DAN BIAYA PRODUKSI TERHADAP VOLUME PENJUALAN. , 3. https://ejournal.undiksha.ac.id/index.php/JMI/article/view/4664

Prihantara, K., Suwendra, S., & Yulianthini, S. (2015). PENGARUH BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP VOLUME PENJUALAN. , 3.

Widyawan, Y., & Nasir, M. (2016). Pengaruh Biaya Promosi dan Distribusi terhadap Peningkatan Volume Penjualan pada Perusahaan Bakery Laras di Surakarta.

Downloads

Published

2025-04-26

How to Cite

Annisa Balqis, N., Antoro, B., & Harahap, A. T. (2025). PENGARUH PROMOSI DAN STOK BARANG TERHADAP VOLUME PENJUALAN PADA CV. KALIMANTAN INDAH PERKASA DI MEDAN. Jurnal Multidisiplin Sosial Dan Humaniora, 2(1), 1–13. https://doi.org/10.70585/jmsh.v2i1.119

Issue

Section

Articles