ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA CAFE OX COFFEE MEDAN

Authors

  • Yasotha Yasotha
  • Rani Lumbantungkup
  • Muhliza Siregar
  • Ayu Indriati
  • Zahirah Azhari
  • Aditya Djeremy Busra

Keywords:

Marketing Strategy, Selling, Food, Selling Promotion

Abstract

The development of the coffee business world is currently increasingly rapid, giving rise to very tight competition between coffee businesses. The purpose of this research is to find out whether the marketing strategy implemented by Cafe Ox Coffee Medan can increase the sales of the food and beverages it sells. This research uses a qualitative descriptive method by collecting data and information using interview-observation techniques with employees of Cafe OX Coffee Medan and the results of sales data reports for 3 consecutive months. The research results show that the marketing strategy implemented at OX Coffee Medan is effective, as shown by the increase in turnover every consecutive month.

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References

Dharmmesta, B.S. (2014). Manajemen Pemasaran. Yogyakarta: BPFE.

Malau, Harman. (2017). Manajemen Pemasaran. Bandung : Alfabeta.

Sunyoto, Danang. (2013). Manajemen Pemasaran (Pendekatan, Konse, Kasus, dan Psikologi Bisnis). Jakarta : Center Of Academic Publishing Service.

Marissa Grace, Ahmad Syarief, dkk. (2021). Strategi Pemasaran (Konsep, Teori dan Implementasi). Tangerang : Pascals Books.

Miguna Agusti, Agni Rizkita. (2020). Pengantar Manajemen Pemasaran. Yogyakarta : Deepublish.

Ari Setiyaningrum, Jusuf Udaya, dkk. (2015). Prinsip-Prinsip Pemasaran. Yogyakarta : ANDI.

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Published

2024-05-27

How to Cite

Yasotha, Y., Lumbantungkup , R., Siregar , M., Indriati , A., Azhari , Z., & Djeremy Busra , A. (2024). ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA CAFE OX COFFEE MEDAN . Jurnal Multidisiplin Sosial Dan Humaniora (JMSH), 1(1), 8–16. Retrieved from https://jurnal.ananpublisher.com/index.php/jmsh/article/view/4

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